Video
- Video and audio are perhaps the most in-demand components of new Web sites
- New technologies, as well as ever-increasing bandwidth are making streaming video and audio expected on most sites
- Advances in mobile technologies are also allowing for
users to directly access these mediums from phones and personal digital
assistants (PDAs)
- In addition to offering a new advertising vehicle, video has been proven to draw users to a Web site and increase the time they spend on a site, thus increasing ad value over the entire site
click images to view video samples
Why the investment is worth it
To stay competitive in the digital realm, publishers must embrace
audio and video. It is hard for many publishers to acknowledge the
value of these elements, especially as they rarely have an immediate
return on investment. This view is often short sighted.
While on paper, the return on investment associated with creating
streaming videos may be low, often print advertising packages bundle
video and audio sponsorship for an increased cost. Further, video has
been proven over and over, to draw users to a Web site and increase the
time they spend on a site. This has the effect of increasing brand
value and awareness, which will allow publishers to increase the cost
of advertisements in print and on their Web sites.
The monetary investment in cameras and recording equipment does not
have to be great. Generally, for streaming applications, low cost
cameras are more than adequate. Still, the techniques and time involved
in preparing a multimedia initiative can be daunting.
In addition to creating audio and video works for hire, Laurence Liss
offers consultations. Having launched multimedia initiatives for
several national publications, he can offer equipment suggestions based
upon specific budgets and goals. He can also train staff members in
effective shooting and editing techniques and direct staff members to
optimize their workflow.
