Summary

Laurence Liss is a Web designer and highly skilled content creator/manager in print and video arts/communications with strong analytical skills.



Current Positions

Web Editor: Outside's Go Magazine (Santa Fe, NM)

Description: Oversight of Outsidego.com, the Web site for Outside's Go Magazine, a publication of style and travel for the affluent adventurer with a circulation of more than 200,000. Lead the implementation of streaming and downloadable audio and video content to increase Web site appeal and traffic. Lead the development of a Content Management System (CMS) and a full re-design of magazine Web site to allow for control by the editorial staff. Conceive of and assign stories and multimedia pieces. Edit stories and multimedia content. Write stories for magazine Web site and print magazine. Choose and secure rights for art to be connected with Online content. Script, produce, and edit video and audio segments. Optimize magazine Web site for search engines. Create e-mail newsletters. Oversight of day-to-day Web traffic and content.


Adjunct Faculty: Santa Fe Community College (Santa Fe, NM)

Description: Instruction of Web Design I, Web Design II, and CSS Web Site Design classes. Teaching students to design professional, standards compliant Web sites according to current best practices. Material covered includes: file organization, layout, graphics and images, typography, color, HTML and CSS code, e-mail newsletters, server technologies, usability, interactivity, Adobe Dreamweaver, Adobe Fireworks, and Adobe Photoshop.


Experience

Editorial Director: SafeToys.com (Philadelphia)

Description: Worked directly with the publisher to create an Online magazine providing information and research relating to toy safety and the safety of products for young children. Directed a full design team to create a branded look and style. Directed designers in the creation of logos, and tag-lines. Sought out and contracted writers, artists, and developers to work on the creation of and content for the Web site. Assigned stories, managed freelance writers, proofread all stories, wrote stories, performed layout and design of SafeToys.com, gathered photos and other resources necessary to maintain a visually appealing and content-rich Web site.


Online Managing Editor: Promotional Marketing Magazine (Philadelphia)

Description: Designed Web site interfaces for new Online services and directed programmers to create complete Online solutions. Devised surveys and analyzed data in order to attract Web traffic and optimize sites for search engines. Analyzed industry data for special editions aimed at understanding industry trends. Undertook extensive testing and troubleshooting of Online components. Wrote stories and product spotlights. Proofread and edited all stories and sections for print and Online publication. Traveled to trade shows and events to write, photograph, and shoot video for print and Online coverage. Scripted, produced, and edited videos for presentations as well as for publication Web sites. Assigned stories to freelance writers. Contacted and oversaw new freelance writers. Worked closely with art department to ensure stories and art harmonized. Gathered art and other materials necessary for print and Online publication.


Senior Editor: Print Professional Magazine
(formerly BFL&S Magazine) (Philadelphia)

Description: Directed programmers to create new editorial Web site. Analyzed industry data for special editions aimed at understanding industry trends. Undertook extensive testing and troubleshooting of Online components. Wrote stories, proofread and edited all stories and sections for print and Online publication. Traveled to trade shows and events to write, photograph, and shoot video for print and Online coverage. Worked closely with art department to ensure stories and art harmonized. Gathered art and other materials necessary for print and Online publication.


Editor-in-Chief / Layout Designer: Art Matters Magazine (Fort Washington, PA)

Description: Oversaw day to day run of several publications. Picked and oversaw new hires. Assigned stories, managed staff and freelance writers. Proofread all stories, wrote stories. Represented publications at openings and press events. Directed art department. Performed layout and design of Art Matters. Gathered photos and other resources necessary for print. Oversaw Web site. Maintained balance between editorial and advertorial staff to ensure monetarily successful yet editorial credible publications.


Associate Editor: Art Matters Magazine / Special Sections, Montgomery Newspapers (Fort Washington, PA)

Description: Sought out new stories. Wrote stories, proofread and edited all stories and sections. Fact checked all submitted stories. Traveled to story locations and interviewed subjects. Gathered art and other materials necessary for print publication.


Other Experience

Skills

Education



Other Interests