Audio
- It is estimated that there are more than 70
million iPod users. This does not include owners of other popular
brands of digital audio players.
- Integration of mobile phones and digital
audio players now allows for users to download podcasts from almost any
place that offers phone reception
- With a properly trained staff and minor
equipment investment, podcasts can be produced quickly and inexpensively
- Podcasts allow content providers to gain access to audiences at times when they would previously have been inaccessible (driving, exercising, doing chores)
Click the podcast icons to download mp3 samples, or click the text to
go to the streaming location
 Agassi's New Game - Outside's Go associate editor Charles Bethea tells his story of meeting with Tennis Legend Andre Agassi at the site of Agassi's new real estate venture |
Ride and Vroom - The story of a bachelor party that defies both tradition and, most would say, good sense. The big night involved two bikes and 142 miles through scorching Colorado and Utah desert. |
The Right Moment - When a father and son travel to the 2007 Kentucky Bourbon Festival together they stumble upon that elusive right moment to ask one another some serious questions. If only they could have remembered what they were... |
Why the investment is worth it
To stay competitive in the digital realm, publishers must
embrace audio and video. It is hard for many publishers to acknowledge
the value of these elements, especially as they rarely have an
immediate return on investment. This view is often short sighted.
While on paper, the return on investment associated with creating
streaming videos may be low, often print advertising packages bundle
video and audio sponsorship for an increased cost. Further, video has
been proven over and over, to draw users to a Web site and increase the
time they spend on a site. This has the effect of increasing brand
value and awareness, which will allow publishers to increase the cost
of advertisements in print and on their Web sites.
The monetary investment in cameras and recording equipment does not
have to be great. Generally, for streaming applications, low cost
cameras are more than adequate. Still, the techniques and time involved
in preparing a multimedia initiative can be daunting.
In addition to creating audio and video works for hire, Laurence Liss
offers consultations. Having launched multimedia initiatives for
several national publications, he can offer equipment suggestions based
upon specific budgets and goals. He can also train staff members in
effective shooting and editing techniques and direct staff members to
optimize their workflow.
